OpenRunner Official Routes

An OpenRunner official route is a route checked and approved by your organisation, identifiable thanks to a specific badge. It clearly distinguishes your content from routes freely shared by the community. On a collaborative outdoor route platform, this badge plays an essential role: it immediately tells users that the route is reliable, verified and recommended by an official source. Creating an official route means offering an experience that's ready to enjoy, with no uncertainty about the quality or reliability of the route.

Today, outdoor enthusiasts are above all looking for reliable routes. They want to be able to quickly choose a hiking, cycling or trail route without having to question its quality. Official routes reassure users right from the search stage, offering a clear guarantee: the route is checked, maintained and approved by a trusted organisation. This trust makes it easier for users to take action and naturally boosts engagement. But beyond trust, it's also a visibility lever. Official routes are more clearly identified on the OpenRunner platform and benefit from greater prominence in search results.

Publishing official hiking or cycling routes on OpenRunner is also a concrete way to showcase your area. You guide users towards the routes you want to highlight, in line with your tourism strategy: encouraging discovery of specific zones, managing visitor flow, or promoting activities and experiences. In an environment where more than 250,000 routes are searched for every month, offering verified, official routes lets you reach a qualified audience that's actively looking for inspiration.

To guarantee a high level of reliability, every official route must comply with a quality charter (define where they can find this charter) set out by OpenRunner. An official route is one whose path has been checked, matches conditions on the ground, and can be safely followed. It is based on up-to-date information and, where possible, on existing waymarking. The organisation publishing the route is responsible for its reliability. In addition, the OpenRunner team may step in to moderate content, ensuring consistent quality across the whole platform. This requirement means users are offered verified routes that are ready to follow with complete confidence.

Creating official routes is only available with the PRO Destinations plan and is aimed at tourism professionals who want to offer reliable, well-presented content on an outdoor route platform. This includes regional tourism boards, departmental tourism agencies, tourist offices and local authorities in particular. Once the PRO Destinations plan is activated, you can add the "official route" badge and make your routes immediately identifiable to users. It's then essential to check that they comply with the quality charter (reliability of the route, practicability, consistency with the terrain).

Creating an official route is a simple process, designed to let you showcase your routes quickly. Once you've subscribed to the PRO Destinations plan, you can select the routes you want to highlight. It's then essential to check that they comply with the quality charter (reliability of the route, practicability, consistency with the terrain). Once approved, you can add the "official route" badge and make your routes immediately identifiable to users.